BhutanFirst: A Message Woven Into Every Transport United FC Jersey and Every Match

If you’ve ever noticed the words “BhutanFirst” proudly printed on the jersey of Transport United FC or seen the hashtag #BhutanFirst shared across our platforms, know that it represents far more than a design choice. it’s a powerful declaration of purpose, unity, and national pride.
The phrase BhutanFirst draws inspiration from the noble guidance of His Majesty the 5th Druk Gyalpo, who has consistently reminded the nation of the importance of always putting Bhutan first. For Transport United FC, this message has become central to our identity, both on and off the field.
“This isn’t just a slogan on our jersey,” said a club representative. “Every match we play, every player we train, it’s all for the nation. It’s about contributing to the growth of football in Bhutan and carrying forward the pride of our people.”
As one of Bhutan’s most respected football clubs, Transport United FC wears BhutanFirst not just on our chests, but in our hearts. as a daily commitment to the country, to the sport, and to a shared future for all Bhutanese.
With every kick, every goal, and every victory, the team aims to honor the spirit of service and patriotism that His Majesty has so deeply instilled in the hearts of the Bhutanese people.
